updated August 2026
Iconic Riviera is the #1 source for leisure and travel information on the French Riviera and in Monaco — read by the people who live here and the people flying in.
Media audience figures are rarely comparable: some publishers count website users, others count page views, social impressions, print circulation or ‘community size’. So we separate ours, and name the metric and the period behind every number on this page. Our Google Analytics dashboard is public, so you can check the website figures yourself.
~1,500,000
yearly unique readers
~3,700,000
yearly page views
~151,000
monthly unique readers
~221,500
monthly page views
~370,000
monthly social media views
7,500+
newsletter subscribers in 100+ countries
Integrated advertising content that reads like our editorial.
Who Reads Iconic Riviera
About 151,000 people read the guides on iconicriviera.com every month — Active users in Google Analytics 4, last 30 days — generating roughly 221,500 page views. The largest audiences are in the USA, France and Germany.
The readership splits almost evenly by gender, and the biggest single age group is 25–34, followed by 18–24 and 35–54 — people at the age where they book the hotel, the restaurant and the boat themselves.
Traffic runs right through the day, from every major market, on every kind of device.
The same picture is confirmed independently by Cloudflare, which runs our firewall and counts visitors before any analytics script loads.
And they come back: a large share of readers visit three or more times a month.
Traffic originating in Russia has been blocked since the beginning of the invasion of Ukraine, so none of the figures above are inflated by it.
Integrated advertising content that reads like our editorial.
What They Read
Locals go straight to the events pages, the shopping guides and the ‘Favorites’ section — the “Best ____” guides they use to decide where to spend their own money.
Visitors read those too, but they usually arrive from Google on a travel guide — shopping guides most often — and go on to read an average of three guides in a single session. That is three chances for your brand to appear in the middle of advice they already trust.
See the most popular guides and pages of the past 30 days →
The Newsletter
Our monthly newsletter is published on Substack, and these figures come straight from Substack. As of August 2026: 7,531 subscribers — 7,489 on the English edition and 638 on the French — across 109 countries and 44 US states.
Integrated advertising content that reads like our editorial.
Top of Google
Most of our readers arrive with intent, from a search. We hold the #1 position for a long list of the phrases that matter in this region, and appear at the top of the results again and again.
This matters for advertisers because a placement here keeps earning: the guides that rank today go on collecting readers for years, and your placement sits inside them.
Social Media
Our social channels are reported separately from the website, because they measure something different. Across Instagram, Facebook, Threads and Pinterest, Iconic Riviera content records about 370,000 views in a typical 30-day period — roughly 170,000 on Instagram, 135,000 on Facebook, 45,000 on Threads and 20,000 on Pinterest.
Added to the 221,500 page views the website records in the same period, that is about 590,000 content views a month across the site and social combined. That is an exposure figure rather than a count of unique people: it is not de-duplicated across platforms, and we do not present it as an audience total. Campaign proposals specify exactly which channels are included.
How We Measure
Website readers, page views and geography come from our own Google Analytics 4 property, and are confirmed independently by Cloudflare, which counts visitors at the firewall before any analytics script loads. Social figures come from each platform’s own analytics, and newsletter figures come from Substack. Where we show a combined cross-platform number we label it as combined, and we never present it as de-duplicated unique people.
This matters when you are comparing us with anyone else. Published media figures in Monaco and on the Riviera use very different definitions — some publishers report website users, others report page views, social impressions, print circulation, or a blended “community” or “readership” figure that combines all of them. We are happy to send prospective partners the source data behind anything shown here.
All website figures on this page cover the 30 days and 12 months to 22 August 2026. Our “#1” claim is based on the first-party audience figures that comparable French Riviera and Monaco guide websites publish themselves; sites that publish no first-party figure are recorded as having no published audience for the purposes of that comparison. Figures reviewed August 2026.
Advertising Options
Our advertising is integrated content: it sits inside the guides people are already reading, which is why it works far better than a banner. Options and pricing are all published — no call required to see a number.
Ready to reach ~1,500,000 tourists and locals each year?
Questions?
Email promotions@iconicriviera.com and we will come back to you with whatever you need — a comparison against a specific competitor, a breakdown for your market, or a recommendation on which format fits your brand.
