Pricing: Determining a Villa’s Market Value

According to reports, market analysis, and the economists, agents, buyers, and notaires we consulted, the majority of French Riviera villa properties listed at over €1 million are listed at unrealistic prices and are sitting on the market until the seller lowers the price to be much lower than others on the market, with the average selling price being around 70% under original asking in 2023 to 2025. Sound crazy? Here’s why.

The French Riviera is a buyer’s market, and has been since 2008 (with the exception of the Covid real estate bubble). It became even more so starting in 2023 onward to now (and will be for many years to come) due to many factors, including foreign buyers instead purchasing homes in their domicile countries, and the French government actively disincentivizing second home purchasing. That means that, as a buyer, you have a lot of bargaining power, if you can negotiate directly from the owner. (You can request the owner’s contact info from the government.)

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